Professional practice websites are about people, and that's why it's essential that a practice website focuses on the biographies, expertise, and services offered by professionals. Since practices always have a location, it's critical that they tie into Google places and local search. A practice serves it's community and the website must not only represent the practice but also the community that it's a part of.
We started working on CPOSM's website about three years ago when it consisted of three pages and had no search ranking. Since then, we have built the website up to include biographies about each of the doctors, videos about San Francisco Bay Area sports medicine, and hundreds of sports medicine blogs. Today, you can't do a Google search about San Francisco sports medicine without finding CPOSM at the top of the list.