At the core of social media sits the blog. The blog tells your story often on a weekly basis. The blog links out to Facebook, Twitter, and YouTube channels. Facebook serves as the casual and friendly voice, Twitter serves as a real time feed, and YouTube is the television channel for your business. There are other social media channels such as Pinterest and Tumblr that function as extensions to the four core social media channels: Your Blog, Facebook, Twitter, YouTube, and Google+. A contemporary business needs to integrate the five core social media channels as simple extensions to the website.
Many businesses misunderstand the purpose of a blog. Your blog is simply the day to day story of your business. What challenges do you face? What solutions have you found? What insights would you like to share? If you research your topics and write well, people will follow your blog and in time they will view you or your business as an expert in your industry.
There is a second purpose to a blog, as it serves as the core to your social media strategy. Your YouTube videos, your Facebook, Google +, and Twitter all link back to articles in your blog.
If you have a great publishing strategy centered around your blog, your website will continue to improve in its search ranking results.
Initially, Google + appeared to be a new Facebook service and companies didn't know what to do with it. Eventually, Google + integrated Google Maps, Google Local (Google Places), and YouTube. In some ways, Google + is a new Internet Yellow Pages. For a business to be successful, you absolutely must integrate all of the Google Services and this integration is centered around your Google + Business Page. Many times, website visitors start a search in Google maps by typing in a phrase like “Napa Wineries,” and then looking at the map before choosing a business. Recent publications have stated that 11% of internet search comes from Google Maps (Google Local).
YouTube is our favorite social media channel. Maybe because we are videographers, but we have also noticed several VERY powerful things about YouTube:
» YouTube visitors often convert to customers.
» Video is immersive and draws in its visitors.
» To quote Jerry Seinfeld, “YouTube is the biggest television network in the world.”
Facebook is the casual face of your business. It's where you can talk about people, events, and new developments without the requirement of being formal. Facebook is a great environment to provide feedback on events or ideas. Facebook participants are all logged in, so it removes all of the spam that blog comments tend to promote. A Facebook business page is fundamentally the people involved in your business.