At the end of the .com bust I realized that a complete life re-think was in order. So instead of confronting the daunting task straight on, I ask myself what single question in life did I want to answer. Now, some might take this opportunity to find the answer to world peace… but instead I ask “what is the connection between art and music?”
One of the problems with blogs is simply getting people to write them and second making sure that the content has value. Over the last four months I have been experimenting with a new idea… have the hotel buy a nice HD video camera, train them on how to use it, and then simply have them record every event that comes through the hotel and occasionally record events in the local community. I solved the video editing problem by sharing a Dropbox folder with the hotel and then I simply assemble the videos and post the final edit to the hotel’s blog. This simple idea really works as the hotel blog starts to become a resource to the community as well as hotel guests.
Video Interviews are a great way to enhance the educational sections of your website and simultaneously add new content to your YouTube channel. Even though the format of the interview is simple and the budgets may be minimal you still need to provide all of the roles and services that any video production requires.
There are 6 key roles in any video production: Producer, Director, Cinematographer, Actor(s), Editor, and the Client. Depending on your budget you may have individuals assigned to all of these roles, or you may simply assign yourself all of these roles.
At the beginning of this summer we were asked to come film and produce 8 videos all about the Monterey Peninsula. Here are the topics of these 8 films: Highway One, Point Lobos, Monterey Family Entertainment, Seventeen Mile Drive, Monterey Peninsula Golf, Carmel Mission, and Carmel (most dog-friendly town in the world). The project is released and we are thrilled with the results. Click on the image on the left and “come tour the Monterey Peninsula.”