One of the problems with blogs is simply getting people to write them and second making sure that the content has value. Over the last four months I have been experimenting with a new idea… have the hotel buy a nice HD video camera, train them on how to use it, and then simply have them record every event that comes through the hotel and occasionally record events in the local community. I solved the video editing problem by sharing a Dropbox folder with the hotel and then I simply assemble the videos and post the final edit to the hotel’s blog. This simple idea really works as the hotel blog starts to become a resource to the community as well as hotel guests.
Take a look at these two video blogs and see if you agree that this very well might be the solution to boring business blogs.